1101 K Street Campaign

Esteemed developers JBG chose Brand+Aid to revitalize the brand for its trophy 1101 K Street office tower. We delivered a fresh, modern and light-filled new set of marketing assets that not only showcased the stunning attributes of the architecture, but made it stand apart from the more established and traditional options along the DC’s famed K Street Corridor. Creating everything from a new logo and ad campaign to a new website and unconventional and oversized sales piece for brokers, we maintained a consistent and memorable personality across every component of the rebranding. The campaign resulted in three major tenants signing by year’s end. It also garnered 2009 NAIOP Award of Excellence for Best Marketing Campaign.