Active Duty Fitness Campaign

The former owners of the Gold’s Gym franchise came to Brand+Aid with a fresh, new, fitness startup idea: A chain of early-morning, “bootcamp lite” exercise programs designed exclusively for working women and stay-at-home moms. The sessions would meet four mornings a week in local neighborhoods and be conducted by the franchise owner or by bootcamp instructors they hired. The brand materials we presented included a logo, print ads, a radio spot and a brochure, and were part of a marketing kit used to aid franchisees.