Ann Worley Ltd Shoes

We really got pumped about this project: Come up with a brand for designer shoes for women that are really 30+ pairs in one. That’s the genius behind the Ann Worley Ltd collection –– interchangeable heel clips — and the brainchild of Ann Worley whom we first met when her concept was still in the napkin stage. Ann scoured the fashion world and found the very best Italian craftsmen in Tuscany for the shoes (5 styles in all) and old-world fabricators in Bologna for the 30 snap-on heel clips. Brand+Aid created a new website with animations of the shoes and clips, plus a campaign of print & digital ads including animated GIFs. Even more inspiring? Ann launched her collection at the age of 73.