Brady Campaign To Prevent Gun Violence

Literally the day after the tragic Pulse nightclub massacre in Orlando — the worst mass shooting in U.S. history — Brand+Aid answered a call to disarm. Working pro bono, we came up with a concept for a raw and powerful TV spot based on an Orlando cop’s firsthand account of the active crime scene inside the club after the victims had been rescued or removed. We assembled a top-notch production team including MRB Films, In Your Ear Audio and a video-effects expert from Pixar who all volunteered their time and talents to bring to life this PSA for the national #DisarmHate movement for commonsense gun reform. The Brady Campaign to Prevent Gun Violence picked up and released our PSA commercial.