Long View Gallery Brand Identity

Long View Gallery summoned Brand+Aid to create a brand from the ground up for its new hybrid art gallery cum event space. The gallery is home to monthly exhibits by artists but also rents out its spacious and beautifully designed interior for special corporate, nonprofit and government events, many of which tie into shows at the Washington Convention Center across the street. We billed Long View as the cool new place to party among the art. We came up with everything from its logo and ads to a special sales piece for event planners which was housed in a metal box with an oversized rubber band around it which brandished the new tagline.