CEB Challenger Campaign

CEB Global (now Gartner) is a leader in helping the world’s best companies “transform to succeed” with best practices, research, training and technology solutions. Based on a CEB executive team’s groundbreaking book, “The Challenger Sale: Taking Control of the Customer Conversation,” CEB launched an equally transformative suite of B2B solutions called the Challenger™ Model to help the world’s most elite sales forces disrupt their old ways of selling and stay several paces ahead of an ever-changing buying world. Brand+Aid Creative developed several new brand positioning platforms, taglines and print/digital ad campaigns which CEB produced in-house as needed.