Food & Friends Campaign

Food & Friends is a DC-based nonprofit that prepares and delivers three meals a day – 365 days a year – to those battling life-threatening illnesses like HIV/AIDS, breast cancer and other chronic diseases. Quite simply, and based on recent research findings, we positioned food and sustenance as every bit as important and powerful a weapon in staying well as medications. The fundraising component of the campaign also included an impossible-to-ignore mailer that was inserted into a 3-foot-long bread bag.