Game Pieces Social Media Campaign

Verisign operates and provides backend systems, security and infrastructure for some of the most popular (including the #1 and #2) internet domains. Among them: .com, .net, .gov, .tv and .edu. But Verisign doesn’t sell domains or web addresses directly: It “wholesales” them to popular domain retailers like GoDaddy, Network Solutions and register.com. The campaign we produced included eight different “gamepiece” themed concepts executed as static and animated GIFs for use as both digital ads and social-media assets.