Graceland Campaign

A former XM Radio client enlisted Brand+Aid Creative to help unveil the greatest expansion of Elvis’s legendary Graceland homestead in 30 years: Elvis Presley’s Memphis, a mega-sized cultural and culinary entertainment complex located directly across the street from the famed mansion. New museums, two hotels, concert venue, multiple retail and dining experiences combine to give tourists nearly 5 additional acres of All-Things-Elvis. Brand+Aid came up with print ads, digital ads and outdoor boards. Oh — and getting full and free reign to the official Elvis photo archives? Every creative person’s dream.