Jaguar LGBT

Brand+Aid joined forces with Witeck-Combs Communications to create Ford Motors’ first outreach campaign to the LGBT audience, which coincided with its 100th anniversary, an initiative we branded internally as “From Model T to GLBT.” Land Rover was the second campaign we crafted for the lucrative LGBT consumer segment, with a range of ads tested. The campaign also included a 36-page “LGBT 101 Guide” distributed to Ford dealers nationwide.