Military Waypoint Campaign

Military Waypoint is a new military-only travel club created by Military Times, which is owned by TEGNA’s Sightline Media Group. It’s a travel hub comprised of military user content mixed with with Military Times content and membership is free to veterans and their families. The print, TV and digital creative positions Military Waypoint as equal parts travel community and a place to both share and score travel tips, recommendations for what to see and where to get military discounts. Ads featured real traveler-vetted destinations with quotes of endorsement from actual members.