.Net Domain Campaign

Verisign operates the infrastructure for several top-level domain registries (TLDs) such as .com, .net, .gov, .edu, .tv and .name. For .net, the #2 domain, we positioned the brand as offering the most advantages for startups and small-to-medium businesses (SMBs). The rebranding campaign we created featured posters, online ads, video/TV spots, brochure, marketing kit aimed at registrars, and a dedicated microsite.