National Fish & Wildlife Foundation Campaign

The National Fish and Wildlife Foundation was created by Congress to help promote conservation efforts by public and private entities. Through key national partnerships with federal, corporate and individual partners, it has awarded nearly 12,000 grants and leveraged $576 million in federal funds to sustain, restore and enhance the nation’s fish, wildlife, plants and habitats. Only trouble is, not many people know who NFWF is, or the important and critical work they do for the environment. This is a proposed campaign Brand+Aid presented to help raise awareness of NFWF and its partnerships. The music track was an audio demo for a TV spot, “sung” entirely by animals. (Music demo production courtesy of Clean Cuts Music, cleancuts.com.)