Race To Reston Campaign

Brand+Aid helps out Verisign with its internal communications as well as external marketing campaigns. One such internal campaign was the Race To Reston fitness competition, which challenged employee teams to log mileage by various aerobic activities such as walking, running or swimming. The total number of miles required to win was equal to the distance of their new Reston VA headquarters from their old offices. The campaign consisted of interoffice signage, HTML emails, shirts and brochure.