Sisters of Mercy Campaign

The largest of order of Catholic nuns in the world approached Brand+Aid with a startling new research finding: The average age of their sisters was nearly 70 years old; they needed an influx of young blood. This called for a serious recruitment campaign aimed at spiritual young women in their late teens and 20s. But how do you ask a girl to give up marriage, family, sex and financial rewards? Well, it’s not an easy thing to do, but here are a few ways. A recent trend among young millennials showed a tendency toward rejecting the material pursuits and embracing a simpler, more spiritual life. The messages tapped into that trend.