Start Talking. Stop HIV. Campaign

In October of 2012, the CDC (The Centers for Disease Control and Prevention) tasked us with one of our most challenging assignments ever: How do you get sexually active gay and bisexual men to talk openly about HIV treatment and prevention – before anything sexual even happens between them?

Well, we came up with over a 100 ways: In the form of five TV spots. Videos. Nine print ads, posters and digital ads. Brochures, handouts, conversation-starter cards and even a safer-sex cheat-sheet. The tactics make up a national, mass- and social-media campaign called Start Talking. Stop HIV., proudly created and produced by Brand+Aid in partnership with the American Institutes for Research (AIR).