The Clothing Recycling Company

The Clothing Recycling Co. is a non-profit organization that solicits donations of high-end quality clothing in large metal bins around the DC area. The clothes are sold in low-income neighborhoods and the proceeds benefit United Healthcare for the Homeless. Their main audiences were gay men and soccer moms. Brand+Aid designed everything from a hand-stitched-label logo to a series of community newspaper ads to its metal collection bins.