XM Nav Traffic Campaign

XM turned to Brand+Aid when it introduced its XM NavTraffic service – satellite-enabled, live traffic data delivered to your carʼs NAV screen. For the animated TV spots, we tapped legendary cartoon-master JJ Sedelmaier of SNLʼs Saturday TV Funhouse fame.

The concepts started with what the consumer knew XM for – music – and then made the connection to whatʼs new – on-the-fly, visual traffic info.