XM Nav Weather Campaign

XM also worked with Brand+Aid to develop concepts for its XM NavWeather product. The service sends live, as-itʼs-happening weather data via satellite to your carʼs NAV screen so you get updates before bad weather gets you. To launch NavWeather to the media and XMʼs key automotive partners, we did a custom-made box mailer which included creative assets, a brochure and snow globe containing a gift card for a free DQ Blizzard. We also produced a lighthearted video demo that featured funny weatherman antics that you won’t have to endure anymore, no that you can predict your own weather.