American Public University (APU) is a 100% online university that offers over 500 undergraduate and advanced degrees around the world. It got its start providing higher education to military employees from afar. We proposed positioning the brand as a university that is built completely around you: Your schedule, your budget, your individual career aspirations. In our creative, we also let its uniqueness – namely, that it lacks a physical campus – become a source of inspiration for the ad messages.

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