For several years, Brand+Aid served as the creative boutique for the national chain of Discovery Channel Stores and its online retail site. Our strategy was simple: Create ads that you can actually shop for interesting gift ideas from, and position Discovery Channel Store as the place to buy holiday gifts that truly transcend the expected. Where you can buy things, especially for kids, that leave the giver feeling every bit as good as the receiver because their products don’t just entertain, but enrich. The national campaign spanned newspaper and online ads, plus broadcast.

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