Verisign operates the infrastructure for several top-level domain registries (TLDs) such as .com, .net, .gov, .edu, .tv and .name. The domain preferred by federal, state and local governments is their .gov registry, offered by the GSA. But they needed a more polished way to market it as the most trusted way for citizens to do business – for everything from paying a parking ticket to filing their taxes. This is the approach we came up with.

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