Even though luxury automotive brands Jaguar and Land Rover are owned by the same company, they had never done a joint marketing promotion before. Brand+Aid was brought in to help cross-promote the hot new Jaguar F-Type to targeted owners and former owners of Land Rovers. Direct mail was our best bet, so we created a high-quality formal invitation — housed inside a shallow black box — showcasing a new white-glove program where a new F-Type would be dropped off at interested prospects’ homes or offices for a personal test drive. No visit to a Jaguar dealership required.

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