Pro Same-Sex Marriage Client (TBD)

When Washington, DC was weighing whether to legalize same-sex marriage, several local churches financed a mean-spirited ad campaign against it. Brand+Aid created a speculative, still-unfinished campaign in support of it. We proposed a rather, um, flippant concept where happily coupled LGBTs flashed their ring fingers to the camera. Luckily, DC’s City Council voted to sign gay marriage into law before we finished developing the final ads. Stay tuned though: They still may see the light of day as other states fight the same battle.

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