Centers for Disease Control (CDC)

For the past 20 months, Brand+Aid Creative has had sex on the brain.

In October of 2012, the CDC (The Centers for Disease Control and Prevention) tasked us with one of our most challenging assignments ever: How do you get sexually active gay and bisexual men to talk openly about HIV treatment and prevention – before anything sexual even happens between them?

Well, we came up with over a 100 ways: In the form of five TV spots. Videos. Nine print ads, posters and digital ads. Brochures, handouts, conversation-starter cards and even a safer-sex cheat-sheet. The tactics make up a national, mass- and social-media campaign called Start Talking. Stop HIV., proudly created and produced by Brand+Aid in partnership with the American Institutes for Research (AIR).






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