The Kitchen Guild

The Kitchen Guild is a chain of high-end kitchen design and remodeling centers based in the Washington DC area, with an eye to expand nationally. The client came to Brand+Aid for a complete top-to-bottom overhaul: They charged premium prices but felt the image they projected was not one of high quality and too “mom and pop.” On the left is the brand they first handed us. To the right are the two print ads and radio spot we created to elevate their image.

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