Food & Friends

After Food & Friends severed ties with the troubled national AIDS RIDE annual fundraiser, it decided to create one of their own: A 3-day bike ride from Raleigh, NC, to Washington, DC, whose proceeds accounted for over a quarter of the organization’s annual operating budget. Brand+Aid created an entire new brand campaign from soup to nuts, including naming, logo, tagline and a comprehensive advertising and fundraising campaign.

Stay up-to-date on our latest work. (We only send about 5 updates a year. Promise.)